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Breaking 90 Series | Better golf & Coaching
Previously we talked about building a strategy for each hole back from the center of the green. How do you get to a place that is within an easy wedge distance (we said 70 yards, but you decide what that is)? And how do you plan to use up to 36 shots over 18 holes, getting to that distance on each hole?
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“On this 400-yard hole, you now have 2 shots to get within an easy wedge distance of the center of the green. Plan a journey with club selection that is going to keep you in play. Now your swing thought is all about ‘making a good swing’, not how far you can hit it.”
If, without the pressure of hitting the ball as far as possible, your swing still delivers wild and erratic results, then let’s fix that. Let’s provide you with some simple swing mechanics to allow you to keep the ball in play with the longer clubs. Contact us to get started.
You should practice your short game more than your full shot swing
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Struggling to hit consistently accurate shots? Start at the beginning.
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Whatever your skill level or experience you'll really struggle to hit accurate approach shots if you...
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Golf club manufacturers have been working hard to make it easier for you to swing the golf club fast...
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You should always be prepared to measure your performance levels at different shot making skills. Pr...
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Then here are four skills challenges to test yourself. These challenges will examine your short pitc...
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We all think we're beyond the fundamentals, but you should re-visit them often. Here's a fundamental...
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When you're buying a new Driver we should start with your swing and what improvement will make the b...
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The manufacturers' advertising promises extra yards. That's great but for many of you, finding the F...
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Golf doesn’t have to be 18 holes and 4+ hours. Find a few friends, come down after work, and set up ...
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In this short video from Matt Every, there's a really neat idea about distance control with your iro...
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Have you thought about where you can make your next improvements? Think about it now.
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I would guess that less than half of you have a standard warm up routine on the Putting green before...
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It is almost impossible to drag a set of clubs off the shelf and expect them to fit. The magnitude o...
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It's almost impossible to drag a club off the shelf and for it to be the perfect fit. If the combina...
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Adjustable Drivers offer you the chance to adjust your Fitting on the go? Sorry, that's only part of...
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Speed rules. Just a single mph of extra club head speed will translate to 4 extra yards. How hard ca...
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If the Putter is designed to fit your stroke then you will find it easier to make sure that the Putt...
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More distance, more consistency in an Iron with a more compact appearance.
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This will quite possibly change the golf ball category and start a revolution.
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The Callaway Chrome Soft is the only golf ball to achive 5 stars in all categories in the Golf Diges...
Watch Dr Alan Hocknell's introduction to the new Callaway Big Bertha Alpha 816 Double Black Diamond ...
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If you're a better tee shot player, then you want lower spin and more choice.
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No question, this face has game-changing performance. The Callaway Golf Great Big Bertha isn’t a bla...
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Everything Odyssey knows about putting has been put into the Big T.
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We agree with Roger Cleveland when he describes the Callaway MD3 Milled wedge as a friendly wedge. I...
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From 80 yards in, it’s about your scoring shots and your scoring clubs. So it’s really worth making ...
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Comerford’s Hip Complex is an exercise developed specifically to strengthen the hip rotators and imp...
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The hip flexor muscles must be flexible and strong if you want a stable, powerful golf swing. When t...
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When did Fairway Woods become so easy to use? If you haven’t upgraded your Fairway Woods in the last...
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The Titleist 915Fd Fairway offers you control over your trajectory and ball flight. Are club golfers...
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The ability to separate the hips from the shoulders is important for an effective turn during the go...
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No compromise on the looks and feel in the new Callaway Golf Apex CF 16 Irons.
Good and bet...
Dr Alan Hocknell takes us through the features of the Callaway Golf Apex CF 16 Irons and how they wo...
If you are looking for distance and forgiveness, then you'll be interested in what Dr Hocknell has t...
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Most everyone understands what the lie angle on their Irons is. And most understand the impact of a ...
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If you can use the next 3 months to improve your range of motion, then when you get to next make tha...
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You’ll find that the game you have, to shoot under 85 consistently, will bring you so much joy. It’s...
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Turbulator Technology in the crown helps generate faster clubhead speed and ball velocity for longer...
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Turbulator Technology in the crown helps generate faster clubhead speed and ball velocity for longer...
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When we get together with you, our job isn’t to ‘fit you for new Irons’; it’s to help you enjoy the ...
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It doesn’t matter how powerful your swing is, or how skilled you are, every golfer benefits from a s...
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The most advanced, solid feeling and forgiving Tour played irons Titleist have ever made. An innovat...
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Here's another exercise that is designed to improve your range of motion and your ability to make a ...
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How does the design of the PING G Irons offer you more distance and consistency?
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You need to approach every hole aware of the risks, and the ability to know enough about your own ga...
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Titleist design and manufacturing precision with quality materials for consistency and performance.
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How does a subtle design change have such a big impact on performance?
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When we're looking at your golf swing and analysing your ball flight, despite all the advertising ar...
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One of the advantages of youth is the ability to ‘separate’ the upper body and the hips.
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Start 2016 with an Assessment of your game from the tee box. Technology now allows us to set you up ...
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Many golfers have never had any short game coaching. Even fewer have had a Putting lesson. And it sh...
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Forged, beautifully designed and perfectly crafted to put you in control of the golf ball. Are you t...
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We all want forgiveness, so we need a deeper CoG in a larger head. We all want distance, but that ne...
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The challenge of being a Callaway Golf designer (with the need for a Driver) face vs the Boeing desi...
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There’s a reason that good ball strikers who create a penetrating trajectory should look more closel...
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Tension is a killer in the golf swing. It easily robs you of distance. More importantly, once it inh...
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Just as important as an upper body turn is on the backswing, so you need to be
able to extend th...
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How does a 140lb lady golfer hit the ball so far, so accurately, and so consistently?
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The new Chrome Soft is incredibly soft and amazingly adaptable to whichever shot you’re playing.
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Making golf easier for the regular golfer is what we want from our manufacturers. Watch Dr Hocknell ...
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The 2016 Titleist Velocity golf ball is made with materials and manufactured with a precision that a...
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The 2016 Titleist NXT Tour & Tour S will provide greenside control with long club performance. Make ...
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The 2016 Titleist DT TruSoft golf ball has a very low compression core and very soft ionomer cover. ...
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So many golfers come to us with a request for a particular new Driver model and tell us what loft th...
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Research indicates that over 40% of those who no longer play would actually like to play again. What...
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The Fairway Wood shot from the close-cut fairway is one of the hardest shots there is to play for mo...
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Golf, especially for someone who hasn’t played in a while, can offer a lot of punishment and heart-b...
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What makes this Iron a game-changer for golfers who struggle with inconsistency?
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Your Hybrids need to be more than just easy to hit. They should offer a consistent distance gapping ...
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Improving distance and trajectory control while creating varying amounts of spin for different types...
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Some golfers gave up the game because they couldn’t reach a standard that allowed them to enjoy the ...
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We recommend the Callaway XR OS Hybrids for two big reasons. They’re easy to hit consistently on dis...
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An Assessment and Fitting isn’t the end in itself. It’s a very, very sensible approach to buying a t...
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If someone you know quit the game because it was too much of a struggle, let us help you recover tha...
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Boeing know aerodynamics, Callaway know what the golfer wants. ‘Forgiveness meets Fast’ might seem l...
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If you’re generating lots of ball speed and need us to find an ultra-low spinning Driver, then the T...
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Everyone, not just the Tour, wants softer now. If you have a good swing speed, you also want to lose...
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Sally's tee shots are a bumble down the fairway. they don't have much height, and most of the distan...
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It’s really worth learning about how a golf swing that’s “on plane” can add enjoyment to your round.
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Have you noticed how much trouble is short and right of so many greens? How can an assessment help?
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It might be easier than you think to improve your consistency. Without the proper posture, creating ...
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Phil is long off the tee and he’s a good ball striker. But despite all the opportunities created, he...
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Hitting approach shots on a regular distance or at least across no more than a 10-yard range will ma...
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If you’re a mid, or even higher, handicap golfer and you’re keen to lower that handicap, then the qu...
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If you’re shooting in the lower 90’s with some good scores lower in the 80’s, but you’re inclined to...
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Many of the better players get away with the wrong plane on their downswing most of the time because...
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Both these golfers see golf as a social pastime. It’s an opportunity to have an enjoyable outdoor ho...
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There are a lot of golfers out there reading every magazine and online article or watching every adv...
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There are so many ways to have fun hitting a golf ball. You can create your own variation on the Dri...
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This high handicap golfer added nearly 40 yards to his tee shots with a fitted driver. Can you do th...
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Have you considered measuring your tee-shot performance and tracking your improvement? Give this tes...
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Improving your golf performance doesn’t start with equipment, it starts with your swing. That’s why ...
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Here’s a good golfer who gained 20 yards on distance from the tee with his fitting, but actually the...
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In the Drive, Chip & Putt Championship for Junior golfers, the participants will hit 3 chip shots to...
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The Callaway XR 16 was a big winner for Danny Willett at The Masters. There are a number of features...
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Branden Grace delivered another PGA Tour victory for the Callaway XR 16 Driver at the Heritage Class...
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The multitude of club performance technology on the market nowadays gives you a lot more options to ...
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Tee it up on a Par 3. But how high? Set yourself up to succeed on Par 3’s.
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Is anyone playing golf like Lydia Ko at the moment. She’s fast and furious off the tee with her Call...
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Have you tracked where you’re missing the green on Par 3’s?
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Many golfers think that as long as they know what shaft flex they require, then they can always find...
The youngsters found a way to overcome decades of course knowledge and defeated the Senior team 16.5...
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There should be a sequence of how you prepare your plan for how to attack a Par 3.
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Really? Two golfers are 150 yards from the green. One is a very low handicap golfer with great ball ...
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Next Thursday, May 26th, we have our first two member-guest events of the 2016 season.
Sta...
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We think the new Callaway Chrome Soft has real beauty on the inside, and an additional optical illus...
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"Bottom line: The top... rated game improvement.. iron of the year."
- Golf Magazine
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Callaway are launching, with pre-orders available from today, the Apex Black forged irons. The good ...
First and foremost, congratulations to Patrick Healey (Gross) and John Murray (Net), champions of th...
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Our mission is to help more golfers have more fun beyond the 1st tee. We know that it isn’t all abou...
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Is your approach to a Par 3: ‘I was set this challenge, I’ll take it on no matter what”?
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If you’re a good ball striker who would benefit from more consistency along with a little more dista...
The results are in for this past weekend's Ryder Cup Qualifying event and they can be viewed by clic...
The results are in for this past weekend's Ryder Cup Qualifying event and they can be viewed by clic...
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The Callaway MD3 Milled Wedges come with multiple bounce options but more importantly, in the higher...
Due to the heavy rains last night and this morning, the golf course is closed.
Kirkbrae's version of March Madness is about to begin---the Men's Four Ball Championship. Thirty-fi...
As we turn the calendar to June, it's time to start thinking Summer!! We sure are at the club, with...
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This is one of the best examples of written instruction causing confusion. It’s interpreted by most ...
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If you and a few friends want to find an alternative to a gym session, or need an excuse to spend an...
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In any round, most golfers will find themselves with a Wedge in their hand and less than 30 yards to...
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Bunker play is a great example of the danger of written instruction. Golfers have read a few guide p...
Well, the kids are almost out of school for the summer...and you'll start to hear the words every pa...
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Do you know that the average player spends upwards of 60-70% of their shots from inside 30 yards of ...
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This email is the last call for the men's 2-Day Member Guest to be held next Friday and Saturday, Ju...
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Still think you need to strike the centre for accurate putts with consistent roll and speed? Think a...
.jpeg "Poor Grips, Poor Performance")
Well would you? Of course not....
But it makes me wonder when I see golf clubs in players'...
The men's Final Four wrapped up the Four-Ball Championship with some riveting action. Both of the s...
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When we look in most golfers‘ bags, they’re carrying just 2 clubs to cover the short-game scoring zo...
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One of the tips when practicing bunker play is to draw a line in the sand about a cm behind the ball...
After three very looooong days at Oakmont, our national championship will finally be decided later t...
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These two Wedges have the same bounce angle, but the one on the right raises the leading edge more, ...
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There is a lot of confusing information written about the bunker shot, yet with the correct techniqu...
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You can shave shots off your score by having a more effective putting game, and part of achieving th...
Next Thursday's member guest tournaments are filling up fast, so if you're planning on playing you'd...
Congratulations to Brad Auclair (71 Gross) and Bob Iacobucci (69 Net-matching cards) who are the gro...
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Here Martin Hall of Golf Channel shows you Gary Player’s drill to perfect the feeling of control of ...
Next Monday's Independence Day holiday brings us our annual Fourth of July Shootout. Players make t...
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Don't forget about our Callaway Demo Day tomorrow from 1-6pm.
Callaway continues to lead th...
.jpeg "Patriotic Kirkbrae Tees!!")
The Independence Day Weekend is full of fantastic events here at the club that you won't want to mis...
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First and foremost, Happy Fourth everyone!!!
This coming Saturday we are hosting the club's...
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Too many golfers treat the Putter like it’s a magic wand. They magically found one that ‘fit’ them. ...
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The rotational capacity of your hips, back and shoulders affects how much torque you can produce dur...
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17 Golf rules you definitely need to know when playing in a tournament. A neat article in Golf Diges...
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Due to a questionable weather forecast for this evening as well as lower than anticipated registrati...
Congratulations to Tom McCormick (Gross-71) and Joe Calabro (Net-65) for their victories in this wee...
The current Ryder Cup qualifying standings (through three events) can be viewed on the following lin...
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If you’re more of a regular golfer than a touring Professional then a high MOI Putter will improve b...
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We’d like to see how much distance we can add to your game by helping you improve your flexibility u...
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The world's best head to Scotland's Royal Troon this week for the British Open. Famous for its' Pos...
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The Titleist H2 Hybrid provides hybrid ease of use with control that is much closer to an iron. That...
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The brackets for the 2016 men's Club Championship are finished and available to be viewed on-line at...
The brackets for the 2016 Men's Club Championship are finished and available to be viewed.
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In the last round of the Open Championship, Henrik Stenson was more than in the zone, he was in anot...
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What an amazing last round of golf at Troon put on by the two Callaway staffers, Henrik Stenson & Ph...
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The largest event of the season is finally upon us--the Club Championship. We are once again runnin...
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Improve your ability to consistently find the sweet spot on your Putter or use a high MOI Putter to ...
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This is a popular and effective way of preparing the body for efficient movement and getting into th...
This email serves as a last call for our Championship Division Pool. We've been able to extend the ...
The first weekend of the men's Club Championship was completed and the applicable Ryder Cup points h...
Coming just a mere ten days after the Britiish Open, this year's final major starts Thursday. The P...
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High MOI Putters resist twisting. That’s especially important when you strike the ball towards the h...
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Your muscles will struggle to contract with enough force to stabilize and power-up your swing if the...
After three days of doom and gloom due to the rainy weather, the PGA Championship didn't fail to ent...
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Callaway have had an impressive list of Tour victories, including Majors, in 2016. But they build D...
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All over the web now we see adverts promising you a ‘secret move’ (if you give them your e-mail addr...
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I get lots of golfers coming to me with concerns about losing distance in their game despite no obvi...
The qualifying round for the men's Senior Club Championship has begun and will continue through Sund...
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With their new G Driver, PING have found a way to control weight placement so you can have your idea...
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Improved face technology on the new PING G Irons creates tons more face flex, taking speed, distance...
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The new PING G range delivers improvement across the board. With certain clubs being geared towards ...
.jpg "Glow Ball Anyone???")
Of course, we're talking about golf...
Join us for our second Glow Ball event of the season...
And they're off!!!
Our two finalists for the men's club championship, Tom McCormick and J...
Our final ladies' member guest of the season kicks off Member Guest Thursday on Thursday August 25th...
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I know the experts worry about the Professionals overpowering golf courses, but most of us are in no...
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Hitting long shots requires a high energy transfer from golfer to club to ball, and Smash Factor is ...
Golf returns to the Olympics this week for the first time in 112 years...since it was held at the 19...
The standings for Ryder Cup Qualifying have been updated after this weekend's Championship matches a...
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Although each of these Drivers has the same head size and the same loft (and the same shaft flex), e...
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Your distance potential is determined to large extent by your clubhead speed and we want to make sur...
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Take advantage of a "Flash Sale" with fantastic prices on three of our best-selling apparel lines!!<...
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Titleist’s new DT TruSoft golf ball is all about better feel and short game control without sacrific...
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Save the date for Saturday September 3rd, as we will turn the practice range into a cricket "pitch"!...
Qualifying for this year's Ryder Cup team was completed yesterday with the final round of the Presid...
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We need to match ball speed, launch angle, and spin rate to get the maximum carry and roll.
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Ball speed is the biggest factor in how much carry you achieve and is created by clubhead speed and ...
The brackets for the 2016 Men's Senior Club Championship can be viewed here:
More
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You’d be surprised just how often putts are struck off-centre, although you may not notice it these ...
Kirkbrae once again puts its' best foot forward this week, hosting the 85th Rhode Island Open Champi...
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The right clubhead design with the best compromise of forgiveness and control and hitting zone place...
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Possibly we should measure the success of golf in the Olympics by how many people, especially youngs...
.jpeg "A New Competitive Course Record!!")
The club had a new competitive course record set today during the Rhode Island Open as James Threshe...
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The Steelhead is back for Callaway. Steelhead XR Irons and Hybrids. The Hybrids offer four big impro...
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The Steelhead X-14 Irons were the most popular irons of all time, especially for golfers looking to ...
If you’re keen on improving the consistency and quality of ball striking, Dr Hocknell makes a couple...
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Callaway Golf have pushed all the boundaries using new materials in the Callaway Big Bertha Fusion. ...
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We are in a golden age of multi-material design, especially with Callaway products. The benefits to ...
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The incredibly interesting Dr Hocknell gets Harry Arnatt very excited about the material difference ...
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Your angle of attack on the ball will significantly influence the loft required to create the best l...
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Often to improve your ball striking we need to simplify the golf swing.
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The Callaway Golf Big Bertha Fusion Fairway Wood uses a material in the crown that is so light that ...
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Tomorrow we are hosting a Callaway Demo Day on the range with some tremendous new equipment that is ...
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Take a Saturday and join the fun in the dark with our final Glow Ball event of the year tomorrow nig...
This email is the last call for the Men's Member Guest to be held this Thursday, September 15th.
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Here’s a drill that makes it impossible for you to manipulate the club. The club will lead the swing...
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The impact of a correct shaft length for your correct setup is under-estimated. Try swinging on plan...
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We live in exiting times where really smart engineers are finding ways to protect us from ourselves....
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Tomorrow the Alpine-Kirkbrae Ryder Cup celebrates its' twentieth anniversary with the first round of...
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The 2016 Ryder Cup ends today at the club with 24 singles matches up for grabs.
The action ...
WOW!!!
The twentieth anniversary of the Alpine-Kirkbrae Ryder Cup did not disappoint as it ...
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Exploiting rotational forces will not only add distance to your shots, it’ll help your ball striking...
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Most amateurs have a big loss in ball striking consistency the higher up the bag they go. That makes...
Today is the day we've all been waiting for...the destruction of the 13th green begins!!
In...
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Let’s skip the technology and get right to the 3 ways the Titleist 917 Drivers deliver extra distanc...
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Challenge us with this driver. What’s your true potential? There’ll be someone who’ll go past 40 ext...
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Better players know that knocking more spin off at launch has the twin benefits of added distance an...
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In the last weeks I’ve been talking to those golfers who aren’t breaking 95 every time. Often we fin...
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You want a good roll. That depends on the dynamic loft and angle of attack at impact. So how much lo...
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Titleist have always been big believers in adjustability and it really shows in their new 917 Fairwa...
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Over the years the Big Bertha has become synonymous with clubs that are easier to hit and super long...
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The combination of new materials and innovative design has enabled Callaway Golf to create their lon...
This email serves as the last call for the Men's Hole In One Pool. Payments for the pool ($50) must...
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On TV it often looks like the Pros are making everything. You’d probably expect those statistics to ...
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Up to what distance are you comfortable with your ball striking skills and where does either or both...
This email serves as the last call for this Sunday's Couples Club Championship.
Tee times w...
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It pains me to say it, but cooler temps are definitely on their way. The morning and evening chills...
The final men's member-guest of the 2016 season will take place this coming Thursday, October 13th. ...
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So why have club lengths got longer (and lofts stronger)? One argument is that the manufacturers kno...
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When you crouch down behind the ball or stand up and walk around the Putt, what are you really looki...
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The time is nearing for the Fall Shootout Series events to begin. These two-person scramble tournam...
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We probably accept that Tour caddies are better at reading Putts than most of us. There’s an opinion...
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There’s a point in your bag where your consistency of ball striking and accuracy start to break down...
The golf course maintenance staff will begin the task of aerating and topdressing the greens tomorro...
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When we ask you: ”At which club length does your ball striking skill break down?”, we avoid the numb...
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How many times are you tricked on unfamiliar greens by which way your ball breaks as it gets to the ...
Due to the rain that passed through the area early this morning and the resulting wet conditions, th...
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It may be tough to believe with today's frigid temps, but Saturday's weather looks great for the fir...
Due to yesterday's heavy rains, golf cars will not be allowed on the course today.
The cour...
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When we’re helping you select a new golf club(s), we’re trying to help you find a club configuration...
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If you’re shooting above 90 or 95, then come and chat to us.
Have an assessment and let’s see ho...
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This morning showed everyone that winter is on it's way...frost on the windshield, temps in the 20s....
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In the search for improved ball striking consistency for you, we know we need to match the club weig...
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Most golfers struggle with a left-to-right shot shape (left handers are vice versa). If that’s you i...
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While the forecast for Saturday is calling for cooler temperatures, the golf action here at the club...
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There is no doubt that feel matters to all golfers.
It’s true that very good and experienced gol...
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Yes, that’s our target. We know that the ball that moves right (or left for left-handers), bedevils ...
Our final Shootout Series event will take place under warmer temperatures this Saturday. While 15 t...
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Yesterday, Microsoft confirmed it had an email outage on Exchange Online and Office 365. This caused...
For those of you who are looking to use the remainder of your Tournament Credit balance in the golf ...
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There are so many aspects of “fitting” that make a difference to the ease with which you can hit bet...
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Breaking 90 – Don’t live with this problem. Amongst golfers shooting above 90 and especially 95 the ...
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Current Open champion, Henrik Stenson has won the Race to Dubai and the title of European Golfer of ...
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I hope everyone enjoyed a fantastic day with the their family today!!
If you've been watchi...
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There are so many reasons that golf is a great activity for children. They’re outside, in a social a...
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One of the great things about golf is that, while there are fundamentals, there are many ways to get...
Anyone who has gone online at any point today knows that today is #GivingTuesday, a day to share wit...
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This Holiday season, give the Gift of Golf...and enjoy some tremendous bargains.
Starting w...
Unfortunately, the weather forecast for the next 7-10 days does not look promising for golf. After ...
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There is no club that you’ll use more on the golf course. Yet this is the club that golfers most rar...
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There is a sense that the world is going too fast. Responsibilities and expectations have increased....
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This weekend's Gift of Golf is the number one name in golf---FootJoy.
For the next two day,...
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I’m not sure if there’s a more fulfilling activity than golf when people enter retirement. It contin...
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This club transformed golf for all golfers, not just the inexperienced. But, although it was origina...
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It’s a great time of the year to change people’s lives, including your own. Here’s what Callaway and...
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There' s only ten shopping days left before Christmas--it's officially "crunch time"--and we are goi...
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Well, the days are dwindling before Christmas and it's time to get going on the shopping. We are he...
Looking for an unrivaled stocking-stuffer for the golfer on your list? Need a gift that will make hi...
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Well, there are only two days left before Christmas and hopefully you're almost ready....but if you ...
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If you've waited this long to find that special gift for that special someone, you may be thinking t...
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As of the close of business today at 2pm, the golf shop is closed for the winter and will reopen in ...
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A British health company completed extensive research on new year resolution and health and fitness,...
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Too many golfers have succumbed to the pressures of modern life and disappeared from the game. Let’s...
Due to the inclement weather the club will be closing at 4pm today. Takeout is available by calling ...
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The three biggest reasons to play golf more often this year are:
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For the average swing speed golfer, just improving their smash factor (that’s a measure of how close...
Two weeks from now I'll be at the PGA Merchandise Show, where every manufacturer in the game is show...
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Three golfers, two who swing quite aggressively but struggle to find the hitting zone are several ya...
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There are so many ways to play golf. You don’t have to sit back and wait for the format to be dictat...
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Smart technology or innovation alone is of little value. Add a real improvement in what happens to y...
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The revolution in design of the Callaway GBB Epic metalwoods has been coming.
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From Callaway Golf, break-out, revolutionary and unique design in the new Callaway GBB Epic metalwoo...
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‘Jailbreak Technology’; ‘Impact loading’; ‘Energy Lensing’. This actually looks very interesting.
Next week, the eyes of the golfing world will be on Orlando for the annual PGA Merchandise Show, tru...
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In the last weeks we’ve told you that, if you had an average swing speed, an improvement of just 0.0...
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The world changes. Attitudes and expectations change. Retirement is a stage of life that’s changed. ...
.jpg "We Sell a Slightly Smaller Version!!")
Well, the day has almost arrived...your first chance to try out he all-new EPIC driver from Callaway...
With the forecast calling for the heaviest snows to occur between 3-6pm this afternoon, we have deci...
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Using data supplied by Game Golf, the team at Golf Digest produced a very interesting article that s...
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I am going to start a series of articles on key benchmarks in your golf game that you should assess,...
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A GolfSpy article bemoaned the lack of breakthrough technology in 2016. So what a start to 2017 with...
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How does an extra 10 yards sound to you? May come up HUGE in tonight's game...or on the course the ...
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Last week we reproduced some research into tee shot distances with the driver. It highlighted that w...
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Your golfing dream doesn’t always have to be related to performance. It might be to be able to play ...
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If you’re the best golfer, or just a regular golfer getting it around with a social group, great big...
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WOW!!!!!!
I really didn't think I'd be sending this email just 30 minutes ago, but all I ca...
Today's your first chance to make your 2017 season EPIC at our Callaway fitting event. From 4-7pm a...
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As you look out the window today, you're probably not thinking about golf....but for a brief moment ...
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You all play golf for individual reasons. We probably all enjoy hitting a record score, but for many...
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You’d be amazed at how often we can deliver improvement without changing your driver.
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When looking for extra yards manufacturers have worked with the physical constraints of your swing a...
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Let’s introduce you to the Titleist Pro V1 and Pro V1x.
A good place to start is our explanation...
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Even if golf is a social adventure with a group of friends, with the final score mattering less than...
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Watch the video as Ping explains how they have created Wedges that deliver more spin than ever befor...
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If you’re a regular golfer with a 15 – 24 handicap, then you could be 10 shots better with a good pl...
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Let Bubba Watson explain, in his terms, how the PING Glide 2.0 Wedge gives him more flexibility and ...
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Our view is that the PING i200 will deliver the precision better players want from iron striking, an...
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Let PING introduce you to the reasons why both better and regular golfers should consider upgrading ...
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PING revolutionized putter design 50 years ago. We think they’ve just done it again with the Sigma G...
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Watch as PING describe how the Patented Face Technology in the Sigma G Putter family revolutionizes ...
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In an interview the designer behind PING equipment Marty Jertson, speaks about the new i200 irons wi...
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How did PING increase spin rates by between 400 and 1,500 rpm with the PING Glide 2.0 Wedge? It is m...
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You might not be trying to win a Major, but are you taking advantage of the improvements in golf bal...
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The priorities of a Tour Professional and you are bound to be different. Yours are more important to...
With all due respect to The Rolling Stones, today many golfers got exactly what they wanted....a sim...
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A better statistic for most of us to measure than “greens in regulation” is our mid range approach s...
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If you’re interested in your choice of golf ball (and you should be) you’ll have heard a lot about n...
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Titleist testing has revealed the impact of 75 rounds on your grooves. What does it mean to your gam...
Well, at least in my opinion, the best four weeks in sports are about to be upon us.
The NC...
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The better manufacturers have now mastered creating cores that have a high energy transfer (for fast...
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There’s a simple measure we can improve, with game management improvement, that directly impacts you...
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He shot a 59 in January. Won the Valspar Championship last week. Adam Hadwin is having a more than E...
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Today is the first day that we can accept orders for Titleist's annual ProV1/ProV1x Loyalty Rewarded...
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If we told you that you would notice the difference immediately, would you want to test your roll
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In a recent, very insightful interview, Tiger Woods said that the game had changed in the last 5 yea...
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Are you one of the large majority of golfers who’re unsure about exactly how far they hit each of th...
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A lot is made each year of groove technology in Wedges. Sharper, more precise grooves offering even ...
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This morning the course opened for the season and we are excited to finally see the 2017 golf season...
Three weeks ago I wrote about this being the best month of sports...March Madness is wrapping up wit...
The first men's major brings us our first major pool of the year for the Masters. Since it's been a...
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As they attempt to regulate the Tour Professionals, those who rule over the game have introduced rul...
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Have you checked the average driving distances the ladies on the LPGA Tour hit their tee shots? How ...
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Whether it’s metalwoods or irons, the ability to make faces, crowns, walls or hosels thinner and li...
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On the LPGA Tour the ladies, despite a more diminutive size, are hitting it from the tee past the 27...
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For a long while some discredited softer compression golf balls. The story was, “overpower the ball,...
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Some of the ladies on the LPGA Tour hit the ball consistently past 270 yards, despite being shorter ...
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When you watch the top Professionals’ Putting, it is really unbelievable to note just how much bette...
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If you watch the diminutive ladies from the LPGA Tour hitting it a mile, you’ll notice how their dow...
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The newest name in golf equipment, PXG, will be here this coming Friday, May 5th, for an exclusive ...
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The Callaway Apex Pro irons offer the most exquisite forged feel, great tour looks, and some interes...
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At the moment of impact, the putter needs to lift the ball out of the small depression it will be in...
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One of the richest benefits of golf can be found in what happens with your family down the years.
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A radical design inside the club delivers everything, distance, launch, forgiveness, consistency; lo...
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The Callaway Apex irons combine a soft forging with the performance and playability most of our golf...
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The Callaway Steelhead XR irons are a good match to anyone with regular, or even better ball strikin...
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In a compact, player’s iron, the Callaway Steelhead XR Pro irons, also come with playability innovat...
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Using technology to make it easier to hit better approach shots adds so much enjoyment to every roun...
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Is your putter your magic wand? Is it set up to allow you to square the face down the target line?
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Encourage your children to find time to disconnect from the pressure and more connected with friends...
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Have you ever noticed how much easier children can pick up new movement skills than adults?
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Should you play the Callaway Chrome Soft X Golf ball? What could it do for you, if you did?
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GBB Epic continues to surge as #1-selling driver at retail in 2017.
What does the public sa...
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Research by MyGolfSpy informs us that over half of all golfers have the wrong perception about their...
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Three great reasons your children should learn to play golf. First, they learn it so easily and get ...
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The next time you’re at the Range practicing your Iron striking we’d like you to work on your pre-sh...
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Too many amateur golfers actually strike the ball with a slightly descending blow.
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For the XR OS Irons, Callaway took their industry-leading Face Cup technology that’s helped make the...
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Alex Noren wins at the BMW PGA Championship with a GBB Epic Sub Zero driver, a Chrome Soft golf ball...
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Callaway’s engineering team had the freedom to give these irons every performance advantage by using...
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We wonder when the last time was, that an individual designer had such a profound impact on golfers ...
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The newest and hottest name in golf equipment, PXG, is here today from noon-5pm, for an exclusive fi...
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Watch a Callaway video that introduces the new EPIC irons. Two models: one for the regular golfer wi...
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Good technique is important if you want to hit 40-yard pitch shots consistently close to the hole. B...
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While you’re playing a full 18-holes, there is another game or two you should keep track of. One is ...
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From your full pitching wedge distance, how many clubs (excluding your putter) are you carrying in y...
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Whatever standard of golfer you are, try and find time to play 9 holes of 40-yard golf regularly.
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You don’t get to be the #1 iron manufacturer in golf, without a commitment to innovation, design and...
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Materials matter most when they manage to make golf an easier game. The EPIC Hybrid makes a material...
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The width of the sole on your wedge, and the grind on the sole, can make it easier or harder to play...
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We watch so many regular, and even better golfers who live with a poorer score than they need to.
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A great video that will leave you excited about how the Titleist 917 Drivers can change you game. An...
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We have some simple questions about your wedges.
If you can take a few minutes to answer them, t...
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If you’ve got short-game practice time with a friend or family member, then make it more fun with a ...
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With a perfectly set up Titleist 917D2 Driver, Jason Dufner won the recent Memorial Tournament. The ...
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Demo the new Steelhead XR Fairway Wood, Steelhead XR Irons, Epic Woods and Epic Irons. Contact us to...
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With the new Steelhead XR fairway wood, Callaway has improved that iconic shape, made the head more ...
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Have you thought about how nice it feels to hit a good Iron shot? And then to do it again on the nex...
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What percentage of golfers playing in the next Saturday competition will have put in any real practi...
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Hitting an #8 Iron, rather than a #5 Iron into a green is so much easier.
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If you’ve got some time after work, which is going give the most enjoyment?
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The PING G400 Driver delivers you the most forgiveness you have ever had on your tee-shots. It also ...
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How can a club face with more catapult still be legal. You have some unique innovation. Read our ass...
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A custom fitting will always give you the most performance from a golf club. To allow even more pers...
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A golfer who had improved shot dispersion by 50%, making approach shots much more consistently accur...
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Most advice seems to recommend using one of two practice methods, but when we watch golfers practici...
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Never mind being the ball that changed the ball that changed whatever. This is a golf ball that’s ch...
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A story, published in Golf Digest, told of a 13 handicapper who added 29 yards with his #6 Iron, aft...
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The experts believe that this approach to practice keeps the brain much more engaged on the shot tha...
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There’s no question that for a beginner, golf can be an intimidating game, especially 400 yards out ...
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Swinging faster is just one of the factors in hitting a golf ball further.
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The PING G400 Driver delivers you the most forgiveness you have ever had on your tee-shots. It also ...
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All but the best ball strikers ought to have a close look at the design improvements, and their ben...
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With a #7 Iron the right shaft can add up to 15 yards of carry distance.
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If you’ve got children, or you’re lucky enough to have grand-children, and you haven’t done so alre...
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The world’s wild rhino population is in grave danger of becoming extinct within the next 5-10 years....
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The PING G400 Driver comes in three options. Standard, SFT (to remove right side misses), and LFT (f...
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Callaway Golf’s materials and manufacturing advances have reduced the weight required to create the ...
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We need your help. Most of you will know an ex-golfer. Someone who fell out of love with the game.
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The face flex our golfers will notice from the first impact.
Two technologies combine to give th...
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Callaway Epic Irons feature an ultra-thin, ultra-fast face with an improved 360° Face Cup architectu...
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So many less experienced or less capable golfers think they aren’t good enough to be fit. That is so...
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A lot of people who played the game of golf through their teens and early twenties, stopped playing ...
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The combination of a COR-Eye face and a Toprail undercut cavity; unique features in these irons; cre...
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Jailbreak’ technology in the Driver stiffens the body, creating a higher level of energy transfer ac...
Tomorrow may be your last chance of the season to see what the buzz is about when PXG is back here a...
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Your new #7 Iron will go as far as your #5 Iron, but it still travels with a #7 Iron trajectory.
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The latest equipment and / or some coaching takes the right side out of play.
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The revolution in Iron design is much more than a ‘faster face’.
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If they’re finding time for the gym, running or cycling before or after work, then they can find tim...
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If you’re measuring ‘steps’, get out and play golf more often. You’ll blow your target away.
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The Titleist 718 MB Irons are for the purist, better ball strikers, who want to shape shots.
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For better ball strikers looking for control over shot shape and trajectory, these are refined, clas...
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The regular golfer will enjoy the higher and longer ball flight. The scorecard will appreciate the c...
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The Titleist 718 AP2 Irons have been designed for better ball strikers, who can see the advantage in...
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The best players today want to be able to use technology to their advantage. The Titleist 718 AP3’s ...
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If you’ve bought the latest technology but you’ve still got a problem with inconsistency, then here’...
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Play more golf. Make more friends. Take part in more social events.
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From a great lie in the Fairway, make sure you’re not going to allow poor contact to leave you madde...
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The consequences to non-mental health through adolescence is catastrophic. Get children - every chi...
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Improvements will translate into not just a better score,
but the added pleasure of more shots h...
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It’s your children to enjoy now, it’s a shared retirement you’ll appreciate later.
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There are three checks you should think about if you want to have a Fairway Wood that offers you the...
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Both Golfwrx and MyGolfSpy have voted the Callaway GBB Epic the #1 Fairway Wood. It’s also the #1 se...
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Some really clever technology in the Odyssey O-Works to improve your Putting performance.
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What is so special that it makes Callaway Golf Irons the #1 iron in golf. A short video from the Dr.
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If you want to drop more Putts, then a good roll is essential. Odyssey, and O-Works, are all about s...
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Free Chrome Soft and Chrome Soft X Personalization is back, just in time for the holidays! Offered n...
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Forgiveness meets fast at an all new low price! XR16 and XR16 Pro Drivers are now available at $249....
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The Ball that Changed the Ball now $31.99 for a dozen, limited time offer (expires 12/31/17)!
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Too many golfers set up with their Fairway Wood, unaware of the low point of their swing.
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Steelhead XR & XR Pro Irons are now $100 off! Get fit for the #1 Irons in Golf and save.
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Apex sets the standard for distance, feel and control.
Apex Irons are precision engineered ...
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Callaway’s new GBB Epic Star line builds on that performance-profile by incorporating an ultra-premi...
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A true muscleback is only suited for the best of the best players, which is why they are so prevalen...
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The new X Forged Irons by Callaway are engineered with a tremendous combination of performance, cont...
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Joe Compitello has been regarded as one of the best young golf instructors in the country. Joe provi...
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Callaway announced it has signed Maverick McNealy, following a recent U.S. Walker Cup team victory. ...
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Behold the grace and beauty of Callaway’s new X Forged and Apex MB irons. Let’s take a deeper dive.
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Who finds it hardest to get a fairway shot on a high trajectory straight at the target?
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There are over 900 ways we can help you hit better golf shots more easily and more often.
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Ask the best golfers what they want in an Iron: Great Feel and Turf interaction, and control. Callaw...
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The best ball strikers want control over ball flight along with great feel and feedback. The Callawa...
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On the range, practise a slower, wider and more even tempo swing.
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Adding up all the design and configuration options, there are going to be hundreds of setups that ma...
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What a year it has been for Branden Grace. Shooting the lowest score in a Major to winning Africa's ...
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If you’d like to recover distance, or your swing speed has never been quick, and you’d like extra ya...
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Bringing you the best of EPIC, and adding the STAR benefits of swing speed. And speed really matters...
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Added speed with more control. Does the Callaway EPIC Star iron improve your approach?
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How many shorter shots does a less skilled or experienced golfer play?
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Get the right fit for your golf swing, get the right technology to give you the quickest lift in per...
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Titleist Fairway Woods offer real choice in which performance characteristics will have the biggest ...
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The PING G400 Fairway is more than a single model. There are three options offering three alternativ...
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Three feet downhill across a slope is not the same as three feet straight uphill.
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There’s a set of muscles that, if exercised correctly, will not only improve your golf swing, they’l...
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Looking for a 260 yard+ tee shot with an average swing speed?
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Tiger Woods once blamed a poor round on a failure “to activate the glutes”.
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Lift will play a significant part in getting your next flight off the ground.
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Better distance control and improved consistency will reduce, and even remove, 3-Putts.
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There are a number of ways we can improve your performance on the Putting green. How about helping y...
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Looking to reduce your 3-Putts, look for Putters with larger hitting zones, more forgiveness, and a ...
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Your Hamstrings consist of three muscles that do an awful lot to manage the operation of your lower ...
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There are many variables that impact on the backspin created at impact. Understanding some simple ph...
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Somebody, hitting it longer than ever, despite advancing years, felt that their best years could yet...
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If you’re a good, better, or even top-class ball striker, there are different technology solutions f...
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Give your short-game the best chance of success. Think about your shot requirements at the different...
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The golf swing has a lot of moving parts. Stability, as you rotate, is very important if you’re look...
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Another accolade for the #1 selling Driver in the US this year. Many of our golfers would have added...
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Any technology that helps our golfers get off the tee more accurately, with more distance, more ofte...
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We’re offering a better golf game from a range of equipment that has created new levels of forgivene...
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Callaway's resident expert Dr. Alan Hocknell, SVP of R&D, gives a brief and easy-to-understand look ...
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To develop Epic irons, we pushed ourselves in a way that they could elevate performance to the highe...
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Callaway Sr. VP of R&D, Dr. Alan Hocknell, explains how the new Epic Star family delivers Epic perfo...
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The new Callaway Mack Daddy 4 Wedges have 84 contacts. That’s a lot more than 16.
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This is a revolution in short game spin. How much more spin could you create on a shorter shot?
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If you’re looking for a technology to change your short game, to increase your competitive edge, the...
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Roger Cleveland explains how he designed 84 contact points into a Wedge. That’s way beyond the norma...
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Roger Cleveland takes you through the new design features in the Callaway Mack Daddy 4 Wedges.
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Callaway takes you through the 6 reasons you should come and talk to us about the new Mack Daddy 4 W...
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If you want to hit better Iron shots, then remember accuracy starts with the right combination of li...
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Just how difficult is it to find the right combination of shaft length, lie angle, shaft type, and s...
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If you want to experience the fulfilment of more approach shots hitting their targets, then there ar...
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This year we want you ready to play better golf.
And the most important thing you can do to imp...
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Many golfers struggle to make good and consistent contact because they’re restricted or use their a...
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One of the advantages of youth is the ability to ‘separate’ the upper body and the hips.
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If you’re going to invest in new golf equipment, then please follow our guide.
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Improving range of motion helps you make not just a better swing, but to recapture lost yards and co...
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Sensational technology in two great Drivers. Choosing the right one, and then setting it up with the...
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With all the new and exciting releases of golf equipment, it’s likely that many of you will be looki...
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Great value, great technology, great results for the regular golfer looking for a powerful combinati...
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For a good ball striker, the Callaway Rogue Pro Irons have a super fast face and exquisite feel and...
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Every inch of the club face was designed to add extra yards to the Callaway Rogue X irons. How do yo...
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Callaway has taken jailbreak technology further, you’ll go further, in the latest selection of Rogue...
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Dr Hocknell, the rock star of equipment designers, explains how Callaway Rogue Drivers include more ...
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Watching a product release on Callaway Talks is always great fun. It’s the serious business of bette...
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One of the biggest differences between Tour Professionals and regular golfers is the amount of atten...
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Callaway, the number 1 Iron brand in golf, have a full range of models to complement the Rogue famil...
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Technology delivering results partnered with a commitment to matching the equipment to your golf swi...
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Dr Hocknell takes you through just how different the new Callaway Golf Chrome Soft and Chrome Soft X...
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Harry Arnett from Callaway Golf with a fun introduction to the serious business of the ball that may...
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They haven’t finished “breaking out”; we’ve only just gotten started to improve your tee shot perfor...
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We now have available a new golf ball that literally contains an industry first. Graphene in a golf ...
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We have the new Rogue Irons available for you to check out. How much of an improvement could we make...
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Until now, the challenge presented by Irons with thinner faces in hollow heads has been the compromi...
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Face technology that adds distance, but with a much higher profile, that ends with a steeper, softer...
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Last week we asked you why you thought most regular golfers paid so much less attention to their set...
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Are you a regular golfer looking for more consistency in your ball striking on approach shots?
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We think there’s a number of innovations in the Callaway Rogue Fairways that will improve our golfer...
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If you’re a better Fairway Wood player, generating good and fast ball speed, then you may need to re...
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Some key technologies and a range of options allows us to integrate the Rogue Hybrids into your set....
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These are part of the most complete distance package we can offer our golfers.
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If you didn’t believe us, then listen to a very interesting interview with Callaway’s Dr Alan Hockne...
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The Rogue Fairway Wood is as big a leap as the we’ve seen in this category for a long, long time. Ho...
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Clear direction, and very clear visual demonstrations from Phil Mickelson that’ll have you off to th...
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For most of us who want to find the fairway with better distance, more often, then the PING G400 Max...
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What if I told you that in many cases, fat or thin contact, or a swing-path-club-face-relationship c...
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How do you allow the golfer to hit an Iron with longer shafts and stronger lofts, with consistency, ...
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PING believes they’re designing golf clubs for the regular golfer whether they’re avidly committed t...
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Better ball strikers want a pure look and feel in their Irons.
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This is the first in a series of articles that highlight characteristics you should look for from yo...
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One manufacturer told you that everything wasn’t available. But that’s not true anymore.
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We’ve simplified the analysis of this golf ball into the big differences we think the unique use of ...
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The second in a series looking at what should be important to you in your golf ball.
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The impact of Graphene on the Callaway Chrome Soft and Chrome Soft X explained in a video ‘white pap...
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Puting a new spin on your Putting to help you roll with the good times on the green.
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The experts continually tell us that without a good setup it’s almost impossible to hit a good golf ...
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The Rogue Irons from Callaway are actually the evolution of technology that has been committed to ma...
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Good ball strikers will hit down, more cleanly than most, and through the golf ball with their Irons...
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The Titleist AP3 looks like a “player’s club”. However, if you’re a good ball striker who would like...
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Over the next 3 or 4 weeks keep a separate scorecard. It only comes into play when you have an appro...
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Book 15 minutes with us and we'll have a 'face-off'. Bring your driver. Only, you’re going Rogue.
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Jailbreak technology in the Callaway Rogue range aided Michelle Wie in claiming her first win in nea...
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A near 5 year winless streak for Phil ended with the help of Jailbreaking technology. Going Rogue ca...
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Everyone has at least one hole that spoils the card or round too often.
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If your handicap is 15 or above, then review your performance and technique on this shot.
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Slow or slowing swing speed? Struggling with consistency and / or trajectory? The PING GMax Irons ha...
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You’re playing an approach shot into the green. You’ve got a target.
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We’d like your thoughts on your short-game. Just five simple questions. Nothing complicated, technic...
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Callaway Iron face technology improves your shot making consistency. So does learning to create cent...
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Epic and Rogue Fairways are so much easier to use. Make them easier still by practicing this simple ...
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Over the last 3 weeks, we’ve been trying to persuade you to follow the link and answer three very si...
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Some golfers will describe other courses as a ‘Pitch and Putt’. I’m not sure how they mean it, but w...
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We want to get under 13 juniors to experience and sample golf. It’s great for their movement and bal...
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If you want to hit approach shots closer, then this statistic should interest you.
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Understanding your strike pattern should influence your next step.
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Your short game control requires you to be able to create high levels of greenside spin. Let’s see h...
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A softer feel, but measurably longer than other golf balls. If that will improve your experience,
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For any experience you want from a golf ball, we have an option from Callaway. Read our advice on ea...
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We want golf to be a fun, enjoyable experience for your child. We need your help in that objective. ...
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A critical part of improving any golfer’s playing experience is finding the technology that improves...
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Did you know a Tour Professional is more accurate from 175 metres in the fairway than from 100 metre...
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Callaway Rogue X Irons are designed to be longer and more consistent in every way.
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The Callaway Rogue X Irons have stronger than ever lofts. Is that good or bad for your golf game?
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When we’re working with children and juniors, we’re not trying to find the one exceptional golfer. W...
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One of our recent challenges has been the sheer scale of improvement that technology offers our golf...
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Callaway Rogue Drivers have 3 technologies that drive you further more often.
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Face technology improvements have made the Fairway Wood much easier to use.
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Would a higher, easier, and definitely longer, ball flight improve your golf experience?
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Watch this short description of the new PING G700 Irons. This is an interesting evolution of Metalwo...
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The amateur golfer loses more shots on a green from poor control of distance. That’s especially the ...
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If you rotate the Putter through the stroke, then you need some toe-hang. But you also want aim, rol...
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Better roll means a Putt is more likely to stay on line. Odyssey have found a way to improve roll at...
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We’re teaching children FUNdamentals. Yes, they’re learning how to hit the ball, play the game, even...
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Increasingly, manufacturers are more innovative when designing shafts. These innovations can make ac...
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Whatever your ball striking skill there are three Rogue technologies that deliver more performance a...
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Which golfer are you? Decide which benefit is most important to you, and then watch the video.
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Which area of your golf game, if improved, would create the biggest increase in enjoyment out on the...
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The old question of which came first is more complicated with a custom fitting and swing improvement...
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5 ways the new Odyssey EXO Putters gives you that opportunity.
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The quickest way to lower a score is to improve your short game and putting but, for many golfers, t...
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Every golfer, no matter the experience level, sees the benefit after a custom fitting. Data on the r...
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So far, 103 tournaments have been won by someone playing Odyssey on the greens. That’s a lot, an awf...
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How good is your ball striking? How does that translate into your performance on approach shots?
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Why would we make the game of golf more difficult? Why would you make it more challenging to improve...
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Over 4,000 golfers tested the Callaway Chrome Soft golf ball. Five yards on every tee shot is a big ...
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So the Callaway Rogue X is the complete distance package. Let’s see how it did in a LONG-DRIVE compe...
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Which level are you at? If you want to shoot lower scores, then improving your level is the easiest ...
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For some success is measured in 25 yards. For some it’s measured in just a few feet.
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Increase the number of good shots you hit quite easily if you looked for the easy, big wins open to ...
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Your distance potential is determined to large extent by your clubhead speed and we want to make sur...
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What Par-3 distance leaves you looking at your bag thinking, “I don’t have a solution”? What happene...
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If you’re shooting low 90’s / high 80’s, then it’s time to get below 85 most times, and even threate...
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It’s time to respond to course designers who think they can exploit your vulnerability.
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Golf is a game of technique and timing. We’re looking for ladies who want to have a game that gets t...
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If you want a golf swing that has you looking good and threatening 80, then
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Callaway have supercharged the revolutionary ball speed technology that made EPIC the #1 Driver in 2...
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Why not have us create a detailed assessment of your top-of -the-bag distances and consistency. You’...
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If you’ve spent many years playing recreational, social golf, shooting low 90’s, then how good could...
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Outside of competition, the focus on golf should be enjoying the friendships and the playing experie...
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We don’t play holes as long as these golfers do. So don’t try and copy them. Play formats that make ...
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If there’s a club in your bag that should be fit to you, it’s your Putter. The match needs to be per...
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When we’re finding you your Putter partner for life, we know that looks matter.
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Of course it is. There are so many different formats. Some may make the experience much more enjoyab...
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Bid to get a one of kind head cover and contribute to a great cause (our servicemen and vets).
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In this video, you’ll see how the Odyssey Red Ball Putter’s unique visual aid sets you up to hit you...
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Shooting the lights out requires a great putting round. And that requires something very simple.
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We’ve never seen a Putter with more setup and alignment assistance for the golfer. To view our opini...
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Hank Haney explains how a very simple design addition can give the regular golfer a Tour Pro’s setup...
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Watch as Hank Haney explains why setting up using the Odyssey Red Ball helps you make more putts.
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Two golfers with exactly the same dimensions and setup, could require a different length Putter depe...
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Two golfers with exactly the same dimensions and setup, could require a different length Putter depe...
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Expect metal-wood like performance in the long irons, precision in the short irons in a clean, forge...
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Your Putter is a precision tool that you need to use to exercise control over the ball direction and...
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Par 3’s are the great equalizer. We can all put a low score on our card. Then why the drama?
To win you need to become a better Putter. If you want to have more fun playing golf...
Fol...
Women have been a significant part of the growth in golf over the last decade. Therefore, it’s pleas...
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Do you know that Grind design is very important if you want to make greenside shots easier?
Brooks Koepka bags his third Major in 14 months and becomes only the 5th person to win the US Open a...
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Some Par 3’s you face are downright evil. They offer any golfer, whatever their skill level, the opp...
“The founders of this great game came from a generation where everything was a struggle; just for li...
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Actually you’re one in several thousand. And it should matter to you.
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Is technology innovation, and its impact on your game, all hype?
The first of several Callaway e...
We want you to focus on how much pleasure there is, for the vast majority of regular and occasional ...
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Rocket science and approach shots. They both need faster, higher, longer. The Callaway launch pad!
If you didn’t give us your $ 64 million answer, then please do so now. We’d love you to answer just ...
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From the tee box, speed matters. With leading manufacturing, you can make speed an absolute priority...
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TS is Titleist Speed. The total redesign of a driver to deliver speed that matters to you.
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The new Titleist TS Fairway metals will be game-changers for many of our golfers.
On a scale of zero to ten, each time you play, how important is your playing experience? By that I m...
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Learning how to use your bounce will make you much more consistent, and eliminate fat shots.
It’s Ryder Cup week. What an event. What spectacle. In a suburb in the southwest of Paris, France th...
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If you want to improve your score or lower your handicap, then start by benchmarking some key areas ...
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When you read magazines they have to make assumptions about who you are. We don’t. We’re interested...
For what it’s worth, we’d like to make the observation that team golf is a lot of fun. Despite the h...
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Of your personal launch DNA requires us to reduce your spin rate, then there’s a good chance that al...
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Two Callaway Golf Balls that are real category leaders. Which is best for you?
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Should you play premium or take advantage of incredible 2-pce golf ball technology? Here’s an indepe...
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Most golfers have a part of their game that drags their handicap down (or up actually).
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How does a cavity back create a blade-like feel? How does it create forgiveness in a compact head?
...and makes team golf more enjoyable. Click here if you want to try it: More
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The PING i500 Iron, a sleek blade-like design, has caused a real stir. We were shocked by the differ...
The ball flight of the Professionals on mid and longer wedge shots is almost always significantly lo...
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Fit your driver for your launch DNA and not only will you get more performance, it will be your frie...
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For many, many golfers, enjoyment trumps handicap. So check this final benchmark.
I’ve watched quite a few golfers playing mid-range pitch shots over the last weeks. There seems to b...
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Where on the face of your driver, do you strike the ball? Could the “vertical gear effect” be costin...
When we look at club choice, amateurs select a club for approach shots that, if they hit it perfectl...
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We’re interested in where you rank on a scale from 1 (where golf is a recreational and social past-t...
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Where on the face of your driver, can you unlock the “vertical gear effect” for longer distance?
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You’re driving to the club to play golf. What most inspires you about your golf today?
If you haven’t bought any new outerwear in the last few years, then try on some of the new arrivals ...
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There’s another design feature to your driver face you should be exploiting. At the moment it might ...
Do you have a planned fitness regime for the winter? Flexibility, the ability to rotate the upper bo...
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In the last three weeks, we’ve asked questions about what you most want out of your golf.
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There’s another design feature to your driver face you should be exploiting. At the moment it might ...
Wherever you are, and whoever you’re with, we would like to wish all of you a Happy Thanksgiving:
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There is an argument that the biggest leap forward in performance is not the actual design of golf c...
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The harder you swing, the more spin you’ll impart on the golf ball. With some clubs, especially in s...
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Adjustability used to come at the expense of some forgiveness. Maybe not now.
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Struggling in the wind. Remember: ‘when it’s breezy, swing easy’.
There’s a little more to it.
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On Tour there has been an improvement of between 15 and 20% in driver distance. Have you seen that i...
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There’s a technique to hitting shots into the wind that ought to provide clues to more consistency o...
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Some traditionalists worry about the golf ball and its performance. Is the distance your golf ball t...
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Whatever the wind conditions, most Professionals prefer to arrow wedge shots in on a lower trajector...
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Generate effortless power and lightning fast ball speed to maximize your distance, using the most in...
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The new EPIC Flash Sub Zero will generate lightning fast ball speed and generate more power and dist...
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With the new EPIC Flash Driver, Callaway has brought the possibility of artificial intelligence to y...
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How would you like to see what the largest supercomputer could do for your golf game?
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Which part of your body controls your golf swing? Which part needs to be more involved?
Amongst the resolutions people will have made for 2019, many will fall under the categories of “Heal...
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Don’t believe what you see in online fitting tools. There’s no match of swing speed to shaft flex an...
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You’ve seen this picture before. We can offer a simple thought that translates a neat picture into a...
Start thinking about golf now. Not improvements you want to make to your swing, competitions you wan...
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Anyone who thinks any aspect of fitting is only for the best golfers, has been busted again.
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We hear a lot of chat about shaft flex (and even profile) but there’s something else, possibly even ...
We’re a month closer to playing golf again. It’s time to start making plans. If new equipment isn’t ...
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The PING G410 has more game improvement technology in a more compact head. Now you can play like a c...
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Driver designers are now competing with “speed”, but what do you need?
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For most golfers, there’s an excellent reason to invest some planning into adding speed.
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The new Callaway ERC golf ball is the re-invention of how a golf ball performs with such a simple wa...
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Watch as someone takes on a 230 yard par 3 with a new Big Bertha #7 iron instead of their normal hyb...
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Inside the sensational finish and looks, the Callaway Apex Forged irons are packed with technology i...
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The new Callaway Apex 19 Forged Irons bring great technology to a premium forged iron. The result is...
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Introducing the Callaway Apex 19 Forged Iron. Our good ball strikers will enjoy the feel, distance a...
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For anyone shooting over 85, the Callaway Big Bertha irons have a technology that can help you make ...
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The Callaway Big Bertha has a truly unique design that provides a breakthrough performance leap for ...
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On Tour they get into a great position to sink putts time after time. But their putter length is set...
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If one extra mph of clubhead speed = four extra yards off the tee, how much extra could you gain wit...
The new rules have come in for some scrutiny in the professional tournaments around the world over t...
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You probably have between 12 and 16 opportunities in every round to turn this into a moment of magic...
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Here’s a great game to play on your first round – Partner your (imaginary) Tour Pro. It’s great fun.
It is often said that the quickest way to lower your handicap or improve your scorecard is to improv...
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More golf is played from 100 yards in, than on the rest of the course. So how do you stand on two im...
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If your core is the “Queen” of the golf swing, then what is the “King”?
Why do you want to play better golf?
If you speak to fitness trainers many will tell you that a ...
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Some traditionalists want to hang on to the past. Well, we like some of the improvements.
The young guns are all over the major golf tours now. They’re lithe, strong, and can hit the golf ba...
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The difference in swing speed between regular Tour Professionals and most amateurs isn’t much, but t...
Most of you know that your position at address isn’t the same as your position at impact. But not so...
On approach shots, take one club more than you think you need, make a good shoulder turn but concent...
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There’s an excellent reason to come along with your driver and let us change your game.
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The manufacturers have made Par 3’s easier. It’s your turn to take advantage of that improvement.
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The Ping G410 SFT uses two design solutions to reduce or remove a slide or fade. But that’s just the...
Next week is April, and we all know what that means. Yes, it’s time for The Masters, and the golf se...
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The big idea for 2019 golf ball and golf clubs appears to be speed.
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Why would you want to improve your golf swing; improve your consistency?
Week after week we watch the best Professionals hit amazing tee shots, approaches, and hole-outs. Ho...
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If you think that what went before was fast, then you have a shock coming your way.
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Here we are. Prepare to be inspired by the Masters. Enjoy the entertainment. Gorge on golf. But then...
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We’ve changed some advice offered by one of the world’s most famous mental game coaches.
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Golfers are generating more ball speed in their 60’s than they did in their youth. How is that possi...
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Nothing is going to stop progress, not even the rule-makers.
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The very best ball strikers playing for money take advantage of anything that helps consistency. Sho...
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If you’re a 15 handicap (or higher) then we’re pretty sure you could be 10 shots better BEFORE we ge...
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Sometimes you wish you had one, at other times you’d prefer the other. So have them both.
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How many exact distances have you got dialed in, that you can hit consistently, from 100 yards into ...
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If your handicap is between 10 and about 15 to 18, then use technology to change your magic number. ...
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If you knew you the average length of the final approach shot to the green, then you’d make sure you...
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The biggest group of our golfers should be using every advantage there is to make ball striking easi...
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We’re the genetic engineers you’ve been looking for. No performance enhancing drugs. Just changes to...
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This is the greatest game on the planet. Every shot that feels right is a beautiful experience. Let’...
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We want to inspire you to take a journey. As many of you as possible.
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Do you lack confidence controlling distance with your pitch shots?
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Knowing exactly how far you hit each wedge with a short, medium and full swing is vital if you want ...
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If you want to improve then connect with why you want to improve.
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Knowing exactly how far you hit each wedge with a short, medium and full swing is vital if you want ...
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Any journey is better with friends. And as we said: “better is great”.
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Golf should be one of the activities a child participates in to live a longer and better life.
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We need to find a way to add balance to our children’s lives.
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How else does a 16-year old girl process 1,700 social messages a day on average?
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Computer Game addiction used to a faraway place sort of problem. Ask any parent who’s child has disc...
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Golf is the greatest game for families that has ever been invented.
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You don’t have to be a physics expert, but the location of your Driver’s center of gravity matters a...
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This is a staggering fact and one we ought to be very committed to changing.
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Parents need to make sure their children are living an active lifestyle. There’s nothing better than...
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Here’s research that highlights just how important golf is as an active lifestyle.
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Too many golfers think that a fitting is for the very best players.
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There’s compelling evidence that improving your putting and short game creates the quickest results ...
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Most golfers are unaware of just how much too much or too little spin is robbing them of distance.
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Introducing golf to children, even teenagers, isn’t about creating tour superstars. It’s more import...
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While we’re all looking at new Drivers to add distance, a small adjustment in how you use your curre...
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Want to see a child’s confidence grow. Watch them to learn a new skill.
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For those with faster swing speeds, the smallest adjustment to the way you impact the golf ball make...
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For those with faster swing speeds, the smallest adjustment to the way you impact the golf ball make...
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If you know someone who you’d like to introduce to golf, then we need your help
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Everyone is different and everyone balances the different reasons to play the game. How do you balan...
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The most aggressive grooves in golf. The new Callaway JAWS MD5 Wedge.
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Easier access to added control. That’s what the new Callaway Epic Forged Iron offers you.
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On Tour they get into a great position to sink putts time after time. But their putter length is set...
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If just 1 inch in putter length and 2° correction on face angle turns you into a wizard on the green...
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More distance across the face. The new Callaway Epic
Forged Iron.
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First, start with the result you want. If its more magical moments, we have the answer.
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Club makers believe that most golfers experience a breakdown in consistency at 37 inches.
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Very few play golf to make a living. Less than you think play to win competitions. We do want to add...
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We fit you to make it easier to make square contact. But when you don’t we can still help.
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When you arrive at a golf club rank 1, 2, and 3 what’s most important to you
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Hitting the green feels great. Now it feels better. The new Callaway Epic Forged Iron.
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There are many aspects to a Fitting for better approach shots. Distance and accuracy are obvious. St...
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Added distance that feels better and is more forgiving. The new Callaway Epic Forged Iron.
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We don’t think the argument about the importance of journey or destination is important yet.
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The right driver shaft weight adds distance and accuracy to your tee shots.
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The right lie angle makes it a lot easier to hit accurate shots more often.
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Experience more green side thrills by adding spin and control to your short game.
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A stronger core gives you more distance on course and better movement off it.
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How much do you crave something? How brightly does your flame of desire burn?
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Golf balls don’t have a mind of their own, but they are programmed differently.
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There is a real joy to discovering better results. It’s even more important than the scorecard.
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Face angle at impact is 85% of golf ball direction. So how do we make it easier for you? What tricks...
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Most golfers have some very simple to fix bad habits that have little to do with technique.
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A shorter shaft could make it easier for you to square the clubhead.
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How improving your angle of attack can give you a shorter approach.
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This club’s head shape and face design are different for a reason. The new Callaway Mavrik Driver.
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The new Callaway MAVRIK Max could be the perfect driver for you.
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The new Callaway MAVRIK Sub Zero Driver gives the best ball strikers the control and distance they’r...
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Being comfortable hitting any iron makes the game more enjoyable.
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Add more value to your practice by choosing a skill to make the primary focus of your range session.
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But there’s another weight in your setup that’s just as important.
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Make it easier to respond positively to challenges during a round.
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Fast iron faces become even faster when you’re square at impact.
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Here’s why getting better at scrambling is especially important for amateurs.
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This should result in the dream sound, time after time, after time. Technology with a little adjustm...
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Forgiving irons are even more of an advantage when your lie angle is correct.
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A good way to prepare yourself for the variety of challenges during a round.
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Ping G710 irons come with multiple ways to help you play a better golf game. Great job.
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Through this tough time with its restrictions and social distancing, we still have the love of the g...
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1mph of ball speed adds 2 yards of distance. And a lot can happen in 2 yards.
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Do you want 40 yards of better feelings?
The best thing about golf is something that can be...
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Get active during downtime to improve your distance when you return.
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Playing outside is important for children, in general, but it is especially so when learning golf.
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If a slow or slowing swing speed means your approach shots need longer clubs, it’s time to take a li...
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Making it even easier to consistently launch your ball high and straight. The new Callaway MAVRIK MA...
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AI design for the first time in irons, has produced a set unlike any before it.
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How fast you swing is less important than how you transfer that speed into contact on the club face.
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New grips can help increase your clubhead speed and improve your consistency.
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It might be a lot of effort to be an elite level golfer. But it doesn’t take very much at all to mas...
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The more sports a child has played, the better off they’ll be when learning golf.
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Perfect ball striking means nothing if you don’t consider the situation.
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More can actually mean more often. If that’s perfection, that’s a good thing
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While the PGA Junior League is postponed, it’s a good time to reflect on the values that make it so ...
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Correcting your lie angle will make it easier to hit straighter shots more consistently.
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Playing a second sport that complements golf can help juniors improve their golf performance.
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Hip rotation is fundamental to the golf swing. Here’s how you can improve yours.
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Where you make impact with the golf ball has a massive impact on distance and ball flight consistenc...
Playing a second sport that complements golf can help juniors improve their golf performance.
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Technology makes it so much easier to land on the distance mark, but doesn’t always help with the ta...
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While the PGA Junior League is postponed, we have to think about the future of our children.
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A zone that’s more important than your driver’s hitting zone.
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When junior golfers move into a more competitive phase of their development, correct practice become...
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Some ideas to keep your children active and golf-ready for PGA Jr. League.
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In a fast-paced, frantic, friends-on-facebook world there’s a slower and better social network.
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In a fast-paced, frantic, friends-on-facebook world there’s a slower and better social network.
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The right setup will help you experience more magical moments on the course.
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Getting your children into the game early could be the greatest gift you give them.
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However much great technology you’re about to buy, have you invested in what’s needed to translate t...
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However much great technology you’re about to buy, have you invested in what’s needed to translate t...
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For so long the improvements in technology have been aimed at the game improvement golfer. Now the b...
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For so long the improvements in technology have been aimed at the game improvement golfer. Now the b...
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A stronger core gives you more distance on course and better movement off it.
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The trio of impact factors that help you go the full distance.
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Face angle could be the difference between holing that 10-foot putt, or just slipping past.
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We’re not sure why we hang on to some old truths when the new truth is so clear.
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The golf course is a safe and fun testing ground for children.
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How do we improve the relationship between your eyes and your brain to sink more putts.
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You can give your brain a better chance of aligning the ball to your target and your putter to the t...
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You put a lot into your short-game. You want a lot from your scoring clubs. Keep grinding with the V...
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If everything goes right, then there’s the chance of a glory putt, but there’s a lot of important sh...
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Muscles stiffen with age, reducing your rotational capacity. Here’s a great stretch to help keep you...
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These two things that have a massive impact on your distance.
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Is your putter’s lie angle creating poor contact and unpredictable roll?
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The Vokey SM8 wedges have a unique feature of their design that makes it easier to hit accurate wedg...
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For most of us, the pleasures of hitting a good tee shot aren’t measured just in yards. There are mo...
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As we age, we can lose the ability to make this rotational separation, but here’s a great exercise t...
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Smash Factor, a measure of energy transfer, is a big part of how far you hit the ball.
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Triple Track creates perfect alignment at address. How do you make sure the club face is square at i...
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Fresh grooves make a significant difference to control around the green. So what if your grooves cou...
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Now is the time to make an impact on your scorecard. If we could add distance to your tee shots and ...
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Golf offers your child the fun of gaming with the added benefits of exercise and fresh air.
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Check out these stretches and exercises to help you reduce the distance dip that comes with age.
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Craftsmanship, beauty, options, in the best wedges on tour, but it’s the new design feature that mak...
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There are certain aspects of your club setup that can be easily changed to improve your golf.
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It’s not spoken about enough, but putter loft massively affects your distance control and accuracy o...
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It’s not spoken about enough, but putter loft massively affects your distance control and accuracy o...
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A new finish that gives more spin and control to any golfer. The new Callaway JAWS MD5 Raw Wedge.
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So much about playing better golf and having more fun depends on this zone.
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Next time you play 18 holes, try out this benchmark challenge to see where your short game is.
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Knowing these five distances will improve your chances of hitting the green on par 3’s.
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Three generations connected by golf. What an incredible opportunity!
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From good physical health, to a vibrant social life and stronger relationships. Golf has all this to...
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With a few good habits you can improve your movement and flexibility, and free your golf swing.
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Take control of your short game. The new Callaway JAWS MD5 Raw Wedge.
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Flag hunting on par 3s is a limited approach that creates unnecessary risk.
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The total number of shots during your round isn’t the only score you should be keeping track of.
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Getting your children into golf while they’re young makes skills development a lot smoother. But tha...
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Heard of “scapulohumeral rhythm”? It helps you make a full shoulder rotation and swing on plane.
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As the parent of a junior golfer, you have a very important role to play.
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More spin and control from any lie. The new Callaway JAWS MD5 Raw Wedge.
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You might have too little dynamic loft in your putting stroke.
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Are you making half of your round more difficult than it should be?
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Many golfers get tense around the greens, but it doesn’t have to be this way.
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For your children, it’s about so much more than learning golf; it’s about healthy physical and socia...
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Too much putting loft makes consistently getting the ball to the hole more difficult than it should ...
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Seeing all par 3s as scoring opportunities is a risky game to play.
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The most important thing is what golf means to your child. Let them have the relationship they want ...
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Work often replaces golf, but it doesn’t have to be one or the other.
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Hitting good wedge shots without making perfect contact is possible. But there’s a catch.
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The 50-foot Challenge is a great way to see if your putting stroke and your putter are working toget...
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The perfect tools you need to be ready for any short game challenge. The new Callaway JAWS MD5 Raw W...
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From physical and emotional well being, to connecting with family and friends; golf has so much to o...
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This fun challenge is a great way to improve your wedge play skills.
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Golf is the perfect counterbalance to the pressures of modern life.
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Your hip flexors help you tilt and rotate your hips during the golf swing but they don’t like extend...
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If you need any of: removal of a slice or fade; or an easier golf game; then please meet our new fri...
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The shift to competition is a make-or-break phase of a junior golfer’s journey. Parents have a massi...
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There are big iron loft differences between manufacturers. That has implications for your game.
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Understanding your dispersion pattern can have an immediate impact on your club selection and aim.
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If you’ve recovered time by working from home, our practice clubs are the perfect fillers.
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Knowing your dispersion pattern will help you negotiate the course a lot more successfully.
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New equipment that’s going to help us take the push and slice out of your drives.
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With so many iron loft options now available, you need some direction before making a selection.
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Fill the gaps in your schedule with joy and better golf at one of our practice clubs.
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For golfers looking to take their game up a level, muscle strength endurance is key.
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A new driver that’s going to help us straighten out your tee shots and put you in the fairway.
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Even when lofts are equal, CoG has a big impact on the type of ball flight you’re getting.
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When you know your dispersion patterns, it becomes so much easier to navigate a new golf course.
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Knowing your dispersion patterns frees you up to approach a daunting hole with more confidence.
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Here’s a way you can increase oxygen and blood flow to your muscles, for a stronger, more consistent...
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Being in the fairway is great. Being further down the fairway is better. This new driver helps us ge...
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One manufacturer’s ‘stiff flex’ shaft is another manufacturer’s ‘regular flex’ shaft. So how do you ...
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Morning work commutes can now be replaced with an hour in the fresh air improving your golf and havi...
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You don’t have to aim left to accommodate your persistent fade. This new driver is going to help us ...
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There’s a very good reason for the strange looking poses in yoga.
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There is nowhere that your DNA is more apparent than on the tee box.
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Here’s a putting skills test you should challenge yourself with on a regular basis.
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The laws of physics demand that we make sure the launch angle and spin rate of your golf ball maximi...
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Why is there such a big gap between the number of flat 10-foot putts a Tour Pro sinks and the number...
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A new release from Callaway Golf offers better players, the looks, feel, and feedback they demand, b...
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One factor has the largest impact on your ability to sink putts in the 8 to 10-foot range.
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It’s not just the loft and center of gravity that impact your launch angle.
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A happy image that disguises frustration caused by a simple equipment error.
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More than ever this year, if you play golf, you know what a real gift golf is to you. In fact, is th...
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Several studies around the world by different organizations have produced some startling tee-shot pe...
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If you’re shooting low 90s / high 80s, then it's time to get below 85 most times, and even threaten ...
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If you want to break 90, then how are you approaching each hole? Here are some thoughts.
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In one of the most important parts of the game, most golfers place themselves at a disadvantage.
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Hitting at a small target from a distance is already difficult enough. It could be easier with no ef...
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We can all see the impact of age on tee shot performance. It can be dramatic. Yet Hale Irwin’s stati...
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Golf is a game of technique and timing. We’re looking for ladies who want to have a game that gets t...
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Playing from sloped lies is always awkward, but it doesn’t have to mean dropping shots.
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We allow the wrong swing thoughts on the tee. If you want to break 90, think again.
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You know that on every round, you ought to create two additional scorecards?
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We have had a tough, stressful last 12 months. You must make sure that you have balance in your life...
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If you think that over a 1,000 variations of any single golf club is a lot; how many variations of ...
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We keep reading that the fairway wood is dead, but it's not even a relevant debate.
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What if we could add 41 extra yards to your tee shot without you swinging the slightest bit harder?
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If you want a golf swing that has you looking good and threatening 80, then
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Par 18 is a great game to play with friends, and it will definitely sharpen you up.
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Too many people are working from home and failing to disconnect digitally, to really connect with fr...
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In fact, we would rather you went a little slower and tried to emulate the LPGA Tour. Your experienc...
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We want to help you hit more good shots. You’ll enjoy the feeling of solid contact more often.
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If you’ve spent many years playing recreational, social golf, shooting in the low 90s, then how good...
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Your putter should be your magic wand. There’s one more club that needs the magic dust.
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You create a financial retirement plan for a reason. But, what’s the point if you don’t get outside ...
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This fitting component could be the foundation for making your golfing New Year resolutions a realit...
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Looking for a 250 yard+ tee shot with an average swing speed? Launching it higher will help. But how...
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Golf should be a source of joy, not misery. You can play the golf you dream of, and we can help you ...
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Golf should be a source of joy, not misery. You can play the golf you dream of, and we can help you ...
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To develop your golf swing’s full power potential, you need a strong foundation of mobility.
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This small driver improvement could help you take a shorter club on your approach.
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It is possible to drive the ball further without increasing your swing speed.
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Increasing your pelvic mobility can help you hit a higher smash factor more consistently.
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Increasing your pelvic mobility can help you hit a higher smash factor more consistently.
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Which of these two golfers do you think drives the ball longer and more accurately?
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Backspin generates lift for your golf ball, but how much is too much for you?
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When your kinetic chain is strong, your energy transfer is better, and your swing is more powerful a...
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We can use two specific phases of each hole to benchmark your game, lower your score, and improve yo...
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When your kinetic chain is strong, your energy transfer is better, and your swing is more powerful a...
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Finding the fairway from the tee box is about fine margins at impact with your driver.
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Once we know the answer to these questions, you’ll have the perfect distance package.
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Being able to properly ‘separate’ your upper body and hips during your golf swing helps you hit long...
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Being able to properly ‘separate’ your upper body and hips during your golf swing helps you hit long...
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Fairways, friends, and fresh air. That’s a better life. That’s real wealth.
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By making sense of these two crucial fitting components, we’ll sort through the options and find you...
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The world is more than ever about the people and the games we love. What will help deepen your love?
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One of the best ways to identify how you can improve your golf game, is to come in for an assessment...
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With so many iron fitting options available, it may seem impossible to find your perfect match. But ...
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A fun and full playing experience on the golf course that takes less than an hour. It is possible.
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It’s not a question of “if” you could achieve a better playing experience, but “when”. And an assess...
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Playing with the latest iron technology is only the first step to hitting better approach shots. The...
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Here’s a fun alternative playing format that will help you improve inside the scoring zone.
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Performance variables are a means to an end. The real achievement is how much more enjoyable your go...
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In just 20 hours, you could be shooting lower scores and have more fun on the course.
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Once we check off these three items on your fitting checklist, you’ll be hitting better iron shots a...
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Shooting in the 80s? Then we have a plan you’re going to want to hear about.
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Golf should be a joy, not a constant struggle. You can experience better. Here’s how.
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It was inevitable that forged irons would become available to more golfers and that performance woul...
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Design that allows a tungsten weight to change the game in forged irons brings the thrill of ‘feel’ ...
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These two fitting aspects of your setup can make your long irons much easier to hit.
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Making them your putting partner for 9 holes is more likely to inspire them to take up the game than...
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For so many of us, par 3s are where it all goes wrong. Here are three steps you can take to change t...
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With this much quality at your disposal, you can make your own luck. The new Callaway Chrome Soft Tr...
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Many golfers are losing distance off the tee without even realizing it. Are you one of them?
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If you’re a good ball striker you should try forged irons. If you feel you can’t because you want he...
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Coming up short is a common problem on par 3s. But when you change your club selection and aiming st...
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Aggressive swings that need extra assistance reducing spin on full shots need the new Callaway Chrom...
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You set up perfectly and pulled off a great swing, yet you still pushed it and missed the green. The...
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Teeing the ball up too high and not using the tee box properly might not seem like a big deal, but i...
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If you’re looking for increased workability from tee to green, you’ll really enjoy the Callaway Chro...
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If you often fall short of the distance you know you’re capable of, the problem could be the piece o...
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In a fast-paced, frantic, friends-on-facebook world there’s a slower and better social network.
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Many golfers fall into traps set by course designers when they go flag-hunting. But there’s a way to...
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You don’t suffer with a car seat that makes driving more difficult. Find your ONE.
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It’s simple. The more fairways you find, the better your playing experience. But do you know the ave...
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"Greens in regulation” is an important number, but there’s another number that could be even more us...
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A shorter shaft could make it easier for you to square the clubhead.
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Do you know your ‘short-game score’? It could help you lower your overall score.
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Three numbers that tell a story and directly impact your enjoyment and performance on the course.
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Keeping your rotator cuff and surrounding muscles stable will help you reach more greens and play be...
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Across 18 holes, carding 9 bogeys and 9 double bogeys gets you to 99. Say no to “par pressure”.
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With the right exercises you will lower your scores on the golf course and reduce your risk of injur...
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Make sure you’re doing the right rotational exercises to protect your and strengthen your shoulders ...
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Breaking 100 becomes a lot easier when your wedge play is more efficient.
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Go the distance. Look after your rotator cuff muscles to hit the ball further and get more out of yo...
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Here are some simple exercises to bring home an understanding of what impacts feel, rhythm, and spee...
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Isaac Newton allegedly lay about under a tree. We invest in balancing the physics of four factors fo...
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The average LPGA Professional translates what is the same swing speed as a regular golfer into a lot...
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When trying to break 100, taking more shots with clubs that you are more comfortable with is a bette...
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How many holes must be spoiled from the tee? One factor causes most of the problems.
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Do you know how difficult golf is, if off the tee you’re barely reaching 215 yards? You do?
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The sweet spot is part of the solution, but there’s another major factor in your tee-shot efficiency...
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The art of golf; the journey to better; more enjoyment. There’s a path to them all.
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The biggest cause of missed putts by most amateur golfers can be resolved.
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We want to change your golfing experience and enjoyment. Each hole starts at the tee. So let’s start...
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Influence the hands, and you influence your putting experience.
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From anywhere inside the scoring zone, there’s a wide variety of potential shots to play. Are your w...
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The technology works. But will it work for you? How much could it improve your experience?
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The correct lie angle is important for all your clubs, but it’s critical for your higher-lofted scor...
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Add yards, clubhead speed and accuracy by simply improving your hip action. Get started on your jour...
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While longer drives can shorten your approach and improve your playing experience, being on the fair...
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Get the most out of your life and your health with one of the best games in the world. Don’t wait an...
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There’s a way to improve your control around the greens without changing your swing or setup.
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Your ability to keep your club on plane is hugely dependent on your hip rotation ability. Start with...
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Larger hitting zones are making it easier to increase your smash factor. Find out why that matters f...
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Improve more than just your swing. What are you waiting for? Reap the benefits golf has to offer.
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Your core and posture impact your hip rotation and therefore your swing accuracy. Start with an asse...
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When it comes to getting you further down the fairway, there are a number of areas we can exploit.
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Make sure you’re getting the most out of your life by looking after your physical and mental health ...
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While loft impacts your launch angle and distance, there’s more to it than just the degrees of loft ...
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As humans we need connection. Let’s make sure that your golf game and relationships are equally stro...
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Strengthen your golf swing and get more distance by strengthening your core and your backswing pivot...
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Add more value to your practice by choosing a skill to make the primary focus of your range session.
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The new Callaway JAWS Full Toe Wedges combine four technologies to generate unparalleled spin on any...
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When your hamstrings and surrounding muscles are strong, flexible and stable, not only will your gam...
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To avoid injury, improve mobility and increase strength in your pivot, you need to do the right stre...
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Make it easier to respond positively to challenges during a round.
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Jonny Wunder takes the Callaway JAWS Full Toe Wedge out for a test-drive on different wedge shots.
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With the right stretches and exercises, your hip flexors can help you get the most out of your game....
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Mobility in your shoulders and thoracic spine, as well as strength in your shoulders and core, will ...
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How have Callaway added distance control to every wedge shot with the same club?
Here’s why getting better at scrambling is especially important for amateurs.
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Your latissimus dorsi muscles have the largest surface area of all your muscles and are responsible ...
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Co-ordination of different muscle groups allows you to pivot properly and transfer energy on your do...
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Designing a wedge that allows chips, pitches, sand, ½, ¾ and full wedge shots from all lies to have ...
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A good way to prepare yourself for the variety of challenges during a round.
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With poor posture, your accuracy, strength and power are reduced and your risk for pain and injury r...
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Your clubface and golf ball are in contact for a fraction of a second. Your ball flight is decided h...
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Did you know that different model golf balls will respond differently to exactly the same contact?
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AI & super computers, space-age materials, robotic design; the Callaway Epic Super Hybrid is science...
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We always knew that a fitting was important. Now we know, because of launch monitor data, just how i...
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Here’s a man who really cares about how to improve your life with a hybrid built like no other.
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If you want to increase your clubhead speed by 24%, you should include upper body strength training ...
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Fairway woods offer extra distance that can transform your long game, but are you struggling to make...
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Children are spending up to 4 hours a day looking at screens. It just so happens that a round of gol...
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8 weeks of exercises that help with transferring strength and power into your golf swing, can increa...
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While fairway woods do present a challenge to your technique, we’re confident that you’re up to it.
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To get your ball further down the fairway, avoid injury and increase your clubhead speed by up to 24...
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Take advantage of the benefits that hybrids offer by using the correct setup and technique.
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Don’t neglect the stretch. With the right strength and stretching plan you can add up to 24% to your...
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When it comes to the healthy physical development of your child, the choice between sitting and swin...
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Fairway woods and hybrids might seem more difficult to strike cleanly, but once you know how, it wil...
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Don’t neglect the stretch. With the right strength and stretching plan you can add up to 24% to your...
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A strong core is crucial for you to achieve the ultimate synergy of movement when you swing. By addi...
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No more surprise misses. Here’s where squaring the face at impact is especially important.
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Going the distance off the tee is important, but going the distance on the green is essential.
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You need to practice SMRT techniques to look after your muscles and add 24% to your clubhead speed.
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Exercises with medicine balls won’t only make you stronger, they’ll improve your swing power and can...
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Golf is the greatest pastime for anyone who wants more quality family time.
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Go further with the correct strength exercises. You’ll find yourself hitting more greens and reachin...
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If you’re measuring steps, then there’s no better pastime than golf.
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With the right strength and stabilizing exercises, you can hit the green more often. Let us help you...
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New, fitted golf clubs are important, but the swing that your equipment fits into is even more so.
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The squat is one of the many exercises that will improve your control and power to get the distance ...
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Let’s take a look at what is available to add to your better golf “shopping cart”, right now.
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With the right strength and conditioning plan, you can really go the distance. Control your shots, r...
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There are no shipping delays on better golf. An improved playing experience is always ready to order...
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If you want the best combination of distance and forgiveness you can get off the tee, the new Callaw...
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We’re here to help assess your core strength and get you strengthened and conditioned.
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You don’t have to struggle with that stubborn slice anymore. The new Callaway Rogue ST MAX D Driver ...
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If you’re generating high swing speeds but too much spin, you’re not going as far or as straight as ...
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If you’re generating enough speed and distance but are looking for added workability in a compact pa...
The values of the PGA Jr. League help to keep our community strong.
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When it comes to putter alignment, your eyes can’t be trusted. That’s why Odyssey created the new 2-...
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Here’s a scoring benchmark for your game that’s a lot more useful than ‘greens hit in regulation’.
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Parenting commitments don’t have to spell the end of golf as a pastime. In fact, family is a great r...
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We can use your dispersion patterns to increase the number of fairways and greens you hit.
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If a stubborn slice is ruining your experience, we need to assess whether horizontal gear effect is ...
More like, why not PGA Jr. League? Children learn important life lessons while playing the great gam...
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The most popular putter face insert of all time is back, and it’s better than ever. The new Odyssey ...
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Golf has an important part to play in our modern health and wellness culture.
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The added forgiveness you get with the Odyssey Eleven mallet Putter makes it easier to go the distan...
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Your club face strike pattern could be the key to us removing the hook shot from your game.
At PGA Jr. League, we develop children into more than just good golfers.
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Knowing your short-game score will help us to improve your overall score and playing experience.
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This problem shot is one of the main reasons golfers leave the game. But it doesn’t have to be that ...
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The all-new Odyssey Tri-Hot 5K changes what we thought a blade putter could do.
Some ideas to keep your children active and golf-ready for PGA Jr. League.
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Knowing your carry and total distance, and what the difference is, make game management a lot easier...
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Many leave the game because they don’t have several hours to play a full round, but that’s not the o...
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Experience more exhilarating moments on the greens by playing with equipment that fits you.
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By having a clear picture of where you are right now, we can help you play better golf in the future...
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By approaching your set of clubs as a group of yardages we can help you fill any distance gaps.
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Looking for an easier journey from tee to green? The new Callaway Chrome Soft Golf Ball is your high...
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You get increased workability and greenside spin with the new Callaway Chrome Soft X.
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Do you struggle with the gap between your #5-iron and #3-wood? Here are two great options to fill th...
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Golfers with aggressive swings who need help reducing spin on full shots will love the new Callaway ...
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Most shots hit during a round are inside 100 yards, filling any gaps in your set from this distance ...
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The new Callaway Chrome Soft Golf Ball lineup has something for every golfer. Find out which one sui...
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Hybrids offer an easier way to cover longer distances, but should you replace your long irons?
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Honesty, good sportsmanship and a sense of belonging. Golf is any parent’s dream! Get your child gol...
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What if more time for golf also meant more time with your loved ones? Well, it can.
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Golf is the best social network, help us to grow it by introducing more women to the game.
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Golf offers women more than health, fun and lifestyle benefits. It’s also an opportunity to grow.
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In a world with endless digital distraction, golf is a great way for families to bond.
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Small fitting adjustments can make a big difference to your playing experience and performance.
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When your child gets into the game, you get a special new playing partner.
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Get your child into golf and double your enjoyment of the game.
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Make extra special golfing memories with the people you care about most.
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There are many types of shots you can play around the green. Make sure you’re using the right tool f...
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The most aggressive grooves in golf combined with a raw face that bites into the ball. The new Calla...
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Wedge shot technique can only take you so far, the new Callaway JAWS RAW Wedge helps you experience ...
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Playing the correct wedge grind makes wedge play a lot easier, but which of the new Callaway JAWS RA...
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New design elements in the Callaway Rogue ST MAX Irons will make a bigger difference to your game.
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Let’s find a chipping method that’ll make your greenside experience more fun and effective.
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Find the Callaway Rogue ST MAX Iron that’ll make the biggest difference to your game.
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Those moments spent together on the golf course are what really make this game so enriching.
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Make faster ball speeds your new normal with the Callaway Rogue ST MAX Irons.
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When it comes to successful scrambling and having more fun, the flop shot is a great shot to have up...
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Golf is one of the best ways to escape the workday grind, get outdoors and enjoy exercise and commun...
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The Callaway Rogue ST MAX Irons perform great and feel even better great.
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There are plenty of scary shots in golf, but there’s a way to overcome the fear and have more fun.
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An effective way of reducing the fear factor and playing your natural game, even in nervy moments.
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Here’s a fun and simple yet effective way to freshen up your playing experience while still developi...
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Once we’ve dialed in a few key aspects on putting technique, you could remove three-putts from your ...
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Fairway woods can open up a world of scoring opportunities, but so many golfers avoid playing them. ...
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Want to add some fun and strategy to your next round with some friends? Just add string.
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Thought patterns can have a big impact on how successful we are at overcoming water hazards.
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Add the “hand-wedge” to your bag and add some light-hearted fun to your next round with friends.
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Odyssey’s 2-ball Ten Putters are gamechangers when it comes to keeping the face square through impac...
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There are plenty of scary shots in golf, but there’s a way to overcome the fear and have more fun.
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Odyssey’s Triple Track Technology makes the most difficult aspects of putting a whole lot easier.
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Adding physical strength helps to improve balance, and improved balance helps you to swing better.
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Reading a putt effectively involves more than sight. Your feet also have an important part to play.
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Swing your natural swing and let the new Callaway Great Big Bertha Driver take you further, faster.
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Physical strength gives you control, and control gives you better impact and more distance.
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What if you could increase your speed and distance without changing your swing? With the new Callawa...
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The real reason for missing greens could have less to do with club selection, and more to do with cl...
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You face a variety of challenges and go through an array of emotions during a round of golf, so the ...
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Better iron play can transform your game, but it’s a tough improvement to make. Enter the new Callaw...
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It’s difficult to add distance to your drives if you’re generating too much spin. The new Callaway G...
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Added ball speed at impact isn’t much use if it’s only concentrated to the center of the club face. ...
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The tasks and pressures of daily life can wait. What can’t wait is giving a friend their start in th...
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The right center of gravity for you makes it easier to hit drives that fly further than you ever tho...
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Small, incremental improvements to your short game build up to massive gains in the long-term.
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A practice drill that will help you improve your putting distance control and remove three-putts.
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Loft, launch and swing speed are all connected. Let’s find out if you have any disconnects that are ...
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Callaway’s new Paradym Drivers and Fairways represent something new for the golf industry. But more ...
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Tracking your approach shot tendencies is a stepping stone to finding more greens in regulation.
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We need to make sure you’re playing with a shaft that’s making it easier for you to square the face ...
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To really take your approach play to the next level, you need distance combined with accuracy. Calla...
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There are a million reasons to love golf this Valentine’s Day. Here are three we think are especiall...
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Behind the striking looks lies innovative technology that’s going to improve your ball striking. The...
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Looking for the refined feel of a forged iron and the added forgiveness of a cast iron? Take a look ...
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With three Paradym Driver models to choose from, we’ve got three routes to better tee shots for you....
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With golf as your Valentine, you’ve got a partner that helps you to be the happiest, healthiest vers...
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Let’s find out which of the two Paradym Iron models is going to help you find more greens on your ap...
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Being a better lag putter takes the pressure off your approach. But lie angle and arc must be taken ...
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Alone this Valentine’s Day? When you’re a golfer, you always have the chance to connect with others.
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Playing with the correct lie angle makes it easier for you to take full advantage of clear scoring o...
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Good ball striking doesn’t guarantee success on your approach. But taking note of these three things...
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Make sure your wedges are giving you all the spin and control possible so you can have more fun and ...
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Good ball striking doesn’t guarantee success on your approach. But taking note of these three things...
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Once we’ve found and fitted you with the right putter, you’ll find more joy on the greens.
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A single degree of lie angle can be the difference between a birdie opportunity and a pressure par p...
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Fixing a stubborn miss will convert par 3s from aggravating obstacles into enjoyable scoring opportu...
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Callaway’s new Big Bertha REVA Driver gives female golfers everything they need to step up to the te...
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Once we’ve found your ideal iron lie angle you’ll enjoy sharper accuracy and find more greens.
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The new Callaway Big Bertha REVA helps female golfers go for more greens with an easier launch and f...
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Don’t get hung up on scores, focus on what really matters and enjoy the game with friends.
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Remove the slice from your drives and experience your true driving distance potential with the new C...
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Say “goodbye” to that stubborn slice and “hello” to more fairways with the new Callaway Big Bertha D...
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Is your putter weighing you down? Find the right putter head for your stroke and drain more putts.
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If you’re struggling with a stubborn slice, the new Callaway Big Bertha Driver is here to help.
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Putting with the correct lie angle makes it a lot easier for you to stroke your putts down their int...
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Replace anxiety with excitement every time you step up to the tee. The new Callaway Big Bertha Drive...
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Trust that with your ability, you have it in you to develop the skillset for all situations!
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With a great gameplan to go with your superior skills, you can navigate even the stickiest fried egg...
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Hate the pain of having your game scrutinized as you play through? Tee it up with some friends inste...
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Don’t let your natural shot shape define your strategy. Adding a new shape to your skillset is simpl...
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A single degree of lie angle could be the difference between hitting the green or disappearing into ...
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We’ll teach you about low point and how to optimize it so you can optimize your ball-striking and ma...
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Gaming equipment that reliably delivers the ideal low point for each club delivers greater ball-stri...
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With a positive angle of attack and a low point that’s behind the ball, your driving will be on the ...
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To get the best out of your swing, we need to match it up with a shaft that’s right for you.
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The right shaft flex helps you optimize your launch conditions and flex on the competition.
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Once you know you’ve got quality solutions available, you can start a conversation about what improv...
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The Callaway Apex Pro irons are without a doubt good-looking, super premium irons for better ball st...
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Even the very best ball strikers know that their #5 iron approach is tougher than the #9 iron equiva...
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If you consider yourself an elite ball-striker, then the Callaway Apex MB irons are the modern blade...
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Would a Driver that reduces left to right spin (for right-handers) help your game off the tee? The C...
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The Callaway Big Bertha Irons feature an array of technology enhancements designed to give you maxim...
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Do you want a Wedge that helps you hit the simple greenside shots more consistently? Or do you want ...
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Better alignment means more makeable putts sunk. Improved MOI and weighting means longer putts that ...
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Where are hands at impact? Where is your center of body mass at impact? How is your body weight movi...
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There’s no such thing as “not good enough” for a fitting. This is a gift that’s available to all gol...
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Let’s take a look at what is available to add to your better golf “shopping cart”, right now.
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There are no shipping delays on better golf. An improved playing experience is always ready to order...
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Why play a shot that requires a lot of “execution skill” vs a 7-iron bump and run that is easier to ...
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Whatever your level of skill in the bunker, going to the next level is an accomplishment to be proud...
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Even as we age, working on mobility and rotational strength will translate into swing speed.
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Using video to coach you from home so you can sink those flat 5-footers on course, everytime.
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Once we find the answer to this important question, your playing experience will be transformed.
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Feeling the ball shoot off the clubface of an iron is a great feeling. It all depends on your impact...
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Being better around the green will help you shoot lower scores, but enjoying the entire hole is just...
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Once we know which of these levels you’re on, we can begin to drastically improve your iron play.
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If you’re a golfer hitting fat shots thin shots or both on a regular basis, then please step forward...
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This is one of the quickest ways to improve your score and find more enjoyment on the golf course.
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Inspire your regular golfers in the 18-9 handicap range to invest in a medium-term coaching program.
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For over 50% of our golfers, one small change could make a big difference to their playing experienc...
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Where are you? Where is your golf swing? No need for comparisons. Find out your best first step.
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The summer break is the perfect time for kids to fall in love with golf. And our Junior Golf Summer ...
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Increase your golfers in swing coaching and/or the retail sales of drivers specifically.
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"Better” means something different to every individual, that’s why it’s an important step in our fou...
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If you want to make this summer break a whole lot more fun for your kids, look no further than our J...
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We’re here to help you create a plan that’ll make it easier for you to reach your full potential.
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To improve your playing experience, we need to identify and monitor the most relevant parts of your ...
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If you’re shooting 88 or even 90, then we can quickly get you below 85. If you’re already at 85, the...
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Knowing the answer to this will save you shots, and shocks.
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Good and better players, if you haven’t already done so, try the Callaway Chrome Tour Golf Ball next...
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What if getting from an 18-handicap to Scratch was easier than you thought? Focus on 4 key areas and...
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Grow your junior membership by discussing the benefits of junior golf participation.
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Create fitting leads by discussing the huge number of variations of a club's makeup and subsequent e...
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There’s many ways to remove the frustrations caused by your worst misses. There’s a way to tighten y...
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With some deliberate breathing, your butterflies can positively affect pressure-filled shots.
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What recreational golfer wants to carry yardage books and calculate every shot distance exactly? The...
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The CoG on a wedge? Grinds? The shape of the wedge? The leading edge and offset, how do they help? A...
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Calm your mind and play with confidence by developing a consistent pre-shot routine. Need help devel...
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When you’re trying to hit accurate iron shots more easily and more often, you need to have a look at...
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Could it be any easier to square a putter face with these contrasts? But there’s another part to acc...
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Two very similar putters but one very big difference. One could be a friend. The other likely a foe.
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Apex Ti Fusion Irons are expertly crafted like no other iron in golf. This player performance iron i...
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When you trust your skills and setup, there’s no limit to the amount of flop shot fun you can have! ...
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Adding the draw to your tee-shot arsenal will build confidence and help you hit fairway finders with...
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In tougher windy conditions, it’s great to have the stinger up your sleeve to find the fairway (and ...
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